Forschungsbericht 2021
Innovationsmarketing W-3
Leitung: Prof. Dr. Christian Lüthje
Institut auf TORE
Institutswebsite
Publikationen
- Pricing decisions of consumer innovators - Article
Ebbing, Tobias; Lüthje, Christian
Research Policy 50 (8): 104169 (2021-10)
Publisher DOI
- Price elasticity of demand for consumer innovation - inProceedings
Ebbing, Tobias; Lüthje, Christian
Academy of Management Proceedings 2021 (1): 14812 (2021)
Publisher DOI
- The dynamics of green innovation in B2B industries: a systems approach to explain the diffusion of bioplastics - Thesis
Rhein, Friederike Esther
Springer Gabler 978-3-658-32147-5: (2021)
- Re-examining the price-demand function for consumer innovation - inProceedings
Ebbing, Tobias; Lüthje, Christian
Innovation and Product Development Management Conference (IPDMC 2021)
- CEOs’ search for alignment: the impact of strategic orientations on an extended adoption of Software-as-a-Service in SMEs - Article
Fretschner, Michael; Clauss, Thomas; Hagenau, Daniel Tobias; Lüthje, Christian
Technology Analysis and Strategic Management (in Press): (2021)
Publisher DOI
Projekte
Kooperationspartner
- European Industrial Research Management Association (EIRMA)
- Manchester Business School - Institute of Innovation Research
- Solvay - Solvay Venturing
- Wirtschaftsuniversität Wien - Institut für Entrepreneurship und Innovation