Forschungsbericht 2021

Innovationsmarketing W-3

Leitung: Prof. Dr. Christian Lüthje

Institut auf TORE
Institutswebsite

Publikationen

• Pricing decisions of consumer innovators - Article
  Ebbing, Tobias; Lüthje, Christian
  Research Policy 50 (8): 104169 (2021-10)
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• Price elasticity of demand for consumer innovation - inProceedings
  Ebbing, Tobias; Lüthje, Christian
  Academy of Management Proceedings 2021 (1): 14812 (2021)
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• The dynamics of green innovation in B2B industries: a systems approach to explain the diffusion of bioplastics - Thesis
  Rhein, Friederike Esther
  Springer Gabler 978-3-658-32147-5: (2021)
  
  
• Re-examining the price-demand function for consumer innovation - inProceedings
  Ebbing, Tobias; Lüthje, Christian
  Innovation and Product Development Management Conference (IPDMC 2021)
  
  
• CEOs’ search for alignment: the impact of strategic orientations on an extended adoption of Software-as-a-Service in SMEs - Article
  Fretschner, Michael; Clauss, Thomas; Hagenau, Daniel Tobias; Lüthje, Christian
  Technology Analysis and Strategic Management (in Press): (2021)
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Projekte

• FAB City - Dezentrale, digitale Produktion für die urbane Wertschöpfung
  Bundesministerium für Verteidigung; Laufzeit 2021 - 2024
  Projektleitung: Lüthje, Christian
  
  

Kooperationspartner

• European Industrial Research Management Association (EIRMA)
• Manchester Business School - Institute of Innovation Research
• Solvay - Solvay Venturing
• Wirtschaftsuniversität Wien - Institut für Entrepreneurship und Innovation